Mailchimp

The Ask
Showcase how Mailchimp eliminates the guesswork from email marketing and empowers small businesses to make smarter marketing decisions.

The Approach
We created an immersive feature that followed real small business owners as they built their email marketing campaigns, sharing key takeaways and actionable insights from their experiences. To simplify complex concepts and drive conversions, we designed an interactive “choose your own adventure” guide that connected readers with the Mailchimp tools best suited to their needs.