Mailchimp
No Guesswork
“I made email marketing decisions easier for small businesses.”
Client: Intuit Mailchimp
Platforms: TechCrunch, Yahoo Life
Creative Studio: Yahoo Creative Studios
Scope: Creative Strategy, Interactive Storytelling, Content Development
Concept:
Email marketing is full of decisions.
What to say.
Who to target.
When to send it.
For small businesses, it’s not just work.
It’s guesswork.
So instead of telling people what to do,
I showed them how to decide.
We followed real business owners
as they built their campaigns—
What they tried.
What worked.
What didn’t.
Then we turned those decisions into a guide.
An interactive, choose-your-own adventure experience that matched people with the right tools
based on their needs.
Not theory.
Not templates.
Decisions—made simple.
The result removed friction
and moved small businesses forward.
People spent more time engaging with the experience than expected, with performance outpacing benchmarks by 70%—ultimately leading to a renewal and strong recognition from Mailchimp’s CEO.
