Experian

Concept:
Most credit tools show up too late.

After the first card.
After the first mistake.

Experian wanted to reach Gen Z earlier—
before credit even begins.

So instead of explaining how credit works,
I turned it into a game.

A mobile-first trivia experience
designed for the moment before it matters.

Each question introduced a building block.

How habits shape your score.
How decisions add up over time.

Right answers (blue) built momentum.
Wrong ones (red) revealed the gaps.

At the end, your screen told the story—
what you know, and what you don’t.

No lectures.
No jargon.

Just a foundation to start building credit.

83% of users engaged on mobile,
with 5x higher engagement among 18–20-year-olds.

Because the best time to understand credit is before you ever need it.