Discover Personal Loans
The Ask
Boost consumer confidence, and reduce the stigma surrounding debt in an uncertain economic climate with rising interest rates. Highlight how a fixed-rate personal loan could provide financial stability.
The Approach
We implemented a 3-pronged strategy to demonstrate how a personal loan can positively impact your financial future:
Data-Driven Narrative – An interactive feature allowed users to explore real stories of how individuals uniquely recovered from debt.
Financial Personality Quiz – A quiz helped users uncover their debt management personality, offering tailored advice on smarter spending and more effective debt management strategies.
Influencer Partnerships – Three trusted financial influencers — like Britney Castro, CFP, — shared valuable ways in which a personal loan can be used as a tool to reach your financial goals.
Format
Interactive Article & Quiz, Influencer-Led Content
Role
Creative Strategy Lead
Results
Time spent with the interactive article exceeded benchmarks by 1.3x, while the quiz completion rate reached an impressive 85%, indicating strong engagement with the content. Discover was so impressed by the campaign’s success that they renewed it for two consecutive years and increased their investment by 30% year-over-year.
