Verizon
5G Holiday Market
“I placed a Verizon Store in people’s spaces.”
Client: Verizon 5G
Platform: TechCrunch
Creative Studio: Yahoo Creative Studios
Scope: Creative Strategy, Experience Development, Interactive Storytelling, WebAR
Concept
The 5G iPhone wasn’t just a new device.
It was a new way to connect.
But you couldn’t feel that in an ad.
So instead of launching a phone,
I built a place to experience it.
A WebAR Verizon store—
designed to live anywhere.
Scan.
Step through a portal.
Walk inside.
Explore the new 5G iPhone.
Unlock offers.
Buy products.
Create and send AR messages.
Then we split the experience in two.
4G.
And 5G.
One limited.
One expanded.
Same device.
Different reality.
The difference wasn’t explained.
It was felt.
Engagement doubled.
Return visits tripled.
Because when you can step inside the product,
you don’t just see the upgrade.
You experience it.
